How to cater to the tastes of a new generation of riders? Develop alliances to widen product portfolio which enables OEMs to expand from existing core customer market to newer markets? Incorporate new trends of safety and connected technologies to tap changing consumer preferences? Upgrade the retail experience to serve the evolving customer?
Context Setting Presentation on Changing Behavior of Automobile Consumer – Retail to Online: Mr. Puneet Bhaskar – VP Category Management, Droom