Partner & CEO of Saraswati Motors
Mr. Ankit Raj, Partner & CEO of Saraswati Motors having 3S dealership of Hero MotoCorp joined his father after completing his Executive Course from London School of Economics, London. His father, G P Srivastava diversified from Real Estate business to automobile business in the year Ankit was born with a small working capital of Rs. 2.5 lakh. Today, they have two 3-S set ups in Allahabad and 21 Network locations in Allahabad and Kaushambi district. Saraswati Motors have been chosen as amongst 3 best dealerships of 2W as the most trusted automobile dealership by TOI for the year 2017 and has been the 3rd highest volume dealer of HMCL for years 2013-16.
How to cater to the tastes of a new generation of riders? Develop alliances to widen product portfolio which enables OEMs to expand from existing core customer market to newer markets? Incorporate new trends of safety and connected technologies to tap changing consumer preferences? Upgrade the retail experience to serve the evolving customer? Context Setting […]