GM - Global Product Strategy at Royal Enfield
Mr. Anuj Dua has done MBA and BTech with 14 years of Work experience in Sales , Marketing and Product Managementassignments. He is GM – Global Product Strategy at Royal Enfield aiming to achieve excellence through continuous Learning and Proactive attitude.
How to cater to the tastes of a new generation of riders? Develop alliances to widen product portfolio which enables OEMs to expand from existing core customer market to newer markets? Incorporate new trends of safety and connected technologies to tap changing consumer preferences? Upgrade the retail experience to serve the evolving customer? Context Setting […]