Marketing and Retail Sales Head, Maxxis India
Mr. Bing-Lin Wu has been associated with Maxxis, one of the top 10 global tyre brands, for over 3 years. He is currently heading the Sales and Marketing division at Maxxis Tyres’ India operations.
Mr. Bing started his journey with Maxxis India as a General Manager (Marketing), where he was responsible for spearheading the company’s growth in the two-wheeler segment. His vision is to create a robust dealership network across India and make Maxxis, India’s most preferred OEM partner for the automobile industry.
Prior to joining Maxxis, Mr. Bing was associated with HTC, Rescon Partners and GfK under various executive leadership roles.
Mr. Bing has studied Business Administration and Management from Harbin Institute of Technology and holds a bachelor degree in Marketing from National Taiwan University.
How to cater to the tastes of a new generation of riders? Develop alliances to widen product portfolio which enables OEMs to expand from existing core customer market to newer markets? Incorporate new trends of safety and connected technologies to tap changing consumer preferences? Upgrade the retail experience to serve the evolving customer? Context Setting […]