Marketing Director - Ducati India Pvt. Ltd.
Mr. Siddhartha Varma is a senior marketing and communications professional with broad experience, encompassing strategic planning, qualitative & quantitative research, interactive marketing, creative development, media planning & buying, database /direct-marketing, public relations, sales promotion and digital, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. He is Focused on achieving continuous, improved business performance. Currently he is working as Marketing Director at Ducati India Pvt Ltd.
How to cater to the tastes of a new generation of riders? Develop alliances to widen product portfolio which enables OEMs to expand from existing core customer market to newer markets? Incorporate new trends of safety and connected technologies to tap changing consumer preferences? Upgrade the retail experience to serve the evolving customer? Context Setting […]