Aniruddha Haldar has been associated with TVS Motor Company since 2011. In his tenure, the commuter business of TVS Motor Company has achieved significant success accelerating on both growth and profitability in all segments of the Scooter and the commuter motorcycle industry. He has been instrumental in identifying the market trends and translating them into sustainable value creation for the customers. The Dealer Transformation and Corporate Brand mandates are also in his care

Prior to joining TVS Motor Company, Aniruddha Haldar has worked with several renowned brands including Arvind Brands, Gillette (P&G), Mahindra Group, across a range of industries such as FMCG, Branded Apparel, Services and Hospitality.

Aniruddha Haldar has been recognized many times as CMO of the Year by esteemed bodies like the IAA, DMA etc. he continues to serve on several India and APAC Juries across creative, media, digital and experiential marketing. He also serves on the management council of The Audit Bureau of Circulation of India (ABC).

Aniruddha Haldar is an alumnus of Indian Institute of Management Calcutta and The Wharton School.