Royal Dutch Shell is one of the six oil and gas ‘supermajors’ in the world, featured at #7 in the 2017 Fortune 500 list. With expertise in the exploration, production, refining and marketing of oil and natural gas and the manufacturing and marketing of chemicals, the company operates in over 70 countries.
Shell Lubricants India is a 100 per cent subsidiary of Royal Dutch Shell and is an important and growing business for Shell in India. Shell has one of the largest retail networks in the world with plans to use its existing license to set up 2000 fuel stations in India, as part of its long-term commitment to support the country’s increasing energy needs.
In India, Shell’s portfolio of lubricant brands includes Shell Helix, Shell Rimula and Shell Advance. India is a US$ 2.6 billion lubricant market which is growing at 2.2% annually. After US and China, India is the third-largest market for Shell, where it has close to a 5% share.
Shell offers solutions that can help vehicles accelerate operational efficiency. The MCO segment in India is growing at 7.8% growth rate, and Shell Advance has been very successful through its aggressive marketing, coupled with focus on the brand value and management of distribution channels. Shell Advance commands technical superiority with it’s PurePlus Technology, an entirely new way – starting with natural gas – to produce base oils, the main component of motor oils. Shell Advance is even recommended by leading bike manufacturer – Ducati.
Overall, at 2.3 per cent, India is one of the fastest growing markets for Shell in the world with major focus on investment in people, processes and technology. In India, Shell aims to serve 100 million local customers with the best products and services.